Agency: Goodby Silverstein & Partners
Associate Creative Directors: Sam Luchini, Roger Baran
Jr. Art Director: Jasper Yu
Awards:
2015 GOLD Cannes Lions Cyber Social: Use of co-creation & user generated content
2015 SILVER Cannes Lions Cyber Craft: Animation/motion graphics
2016 GOLD One Show: Film Consumer - Online Films & Video - User Generated Content
2016 BRONZE One Show: Design Consumer - Short Films & Videos
For Photoshop’s 25th birthday, we made a film celebrating the the amazing capabilities of Photoshop by making it completely out of Photoshop.
To celebrate the tool that has helped shape creativity, artists from all over the world contributed their most amazing dreams-and their working files with layers.
Each artist sent their actual photoshop files to us and we created the film from it. This meant over 1600 layers were animated frame by frame in order to craft this masterpiece.
We released the actual Photoshop document for fans to dive into each layer and edit it to their liking.
The campaign inspired millions, with 62 million in earned media and almost 24 million views on social in the first two weeks.